Canal Walk is now home to the very first Memi Jewellery retail store. Fuelled by an interactive design ethic, the novelty of the live Memi experience is that customers get to co-create their jewellery, resulting in a personalised piece that gives unique expression to the wearer.
At the official Memi Jewellery store launch outside H&M on 2 October, 2019, guests each received a gift card and personalised sterling silver Motif Disc necklace.
And it’s this personal touch that sets the Memi brand apart. Memi CEO, Gary Nathan explains: “Today’s consumers are different. They want an experience - a conversation piece that connects people. This store has a state of the art laser engraving machine, setup with our own software. We are able to engrave the jewellery in store in the time it takes to have a cup of coffee. We give our customers a voucher to grab a cup of coffee on us, while we make sure their piece is ready when they return.”
Themed “Memi - me, myself and I”, the brand offers on trend jewellery that celebrates female individuality. This includes striking hand-crafted necklaces, bracelets, 'name' collections and charms.
With a focus on producing modern designs catering for all ages, the Canal Walk store offers their full range of collections across 9kt yellow gold, white gold, rose gold and sterling silver. Here customers can individualize their jewellery with add-ons such as birthstone accents, or engraved special messages.
Three-year old Memi’s Design Lab and production facility is located in Cape Town. “We have an awesome team who are passionate about Memi. We use a combination of the latest technology and traditional gold smithing techniques to produce high quality personalised fine jewellery. Each piece is made using precious metals – solid gold or sterling silver. It is real, authentic, and valuable just like the wearer”, adds Gary.
“Every Memi piece is provided with a unique extension bead that allows the wearer to easily adjust the length, styling it according to her mood of the day.”
A special thanks to Red Carpet Creative for putting this amazing event together!
Photos by Julia Jansen van Vuuren