Bespoke jewellery, where the consumer commissions the jeweller to make a piece especially for them is the ultimate form of personalisation, however this is often out of reach for most consumers. However, customising of products within set parameters has taken off in almost every industry, from Nike running shoes, to the bicycle we ride, from the clothing we wear to M&M sweets we eat. Consumers are demanding the ability to put their mark on the products they buy.
Recent studies have shown that consumers want to be actively involved in the design process and develop something that is unique and meaningful to them.
A brand of personalised jewellery coming
out of Cape Town South Africa, Memi, is designed, produced and distributed by
South Africa’s leading jewellery company, OROAFRICA. The collection consists of
different categories focused on necklaces and bracelets. Personalisation is
about self expression and Memi with its in house design team have created a
range of on trend and timeless designs that appeals to women across all ages.
Made from solid gold or sterling silver, Memi is very much positioned in the fine jewellery segment and is a beautiful enhancement to the category of personalised jewellery
As consumers search for meaning, demand for personalised fine jewellery is an area of tremendous growth. Memi is definitely the new brand to watch.