October: The power of pink

It is said that the Chinese Dowager Empress Tz'u Hsi loved gemstones so much that when she died, her body was buried covered in them. Her favourite was her beloved pink tourmaline which she had brought in large quantities from a Himalaya Mine in California.

While that may be a little over the top, even for the 1800s, we also completely understand where she is coming from. Everybody says that diamonds are supposed to be a girl’s best friend, but there is something about a touch of pink that gets our girly hearts beating a little faster.

Tourmaline appears naturally in many colours, sometimes being mistaken for other gems, but its most sought-after colour is the pink/red variety which is known as rubellite.

Watermelon tourmaline is green on the outside and a delicious pink on the inside. Translation: this gem is tons of fun!

This month also happens to be breast cancer awareness month, so we felt like it was a perfect time to go all Elle Woods on this month’s gem stone. It’s time to throwback to what Legally Blonde taught us years ago = pink is power!

The Pink Drive, a company that supports those affected by breast cancer, has proven time and again that women that are empowered can overcome pretty much anything! Breast cancer is the most common cancer occurring in women globally and the second most common cancer overall affecting both men and women. In solidarity with this incredible cause, people wear pink more often. We can definitely get on board with that!

Why not try a hot pink gem on for size? Tourmaline comes in varying shades of the colour, but our SWAROVSKI gem is the bold kind. Whether you opt for something understated like our heart birthstone necklace or something a little more flashy, like the designer crown necklace, both from our designer collection, this blushing gem is sure to bring out your inner diva.

And just when you thought it couldn’t get any better, SWAROVSKI crystals are an affordable alternative to actual tourmaline gems. And here is a secret from us to you… no-one will ever know the difference!

So ladies (and gents), we encourage you to show some flair with pink this month and show your support while strutting your stuff. Get your hot pink, rose, carnation or blush outfits ready to go and round it off with a beautiful piece of jewellery to encourage others that they are not alone in their fight.